Named people with real bios
Before they hire, people look for who will actually do the work. A logo and a stock skyline do not answer that.
What this is
A named person is a real human with a first and last name on the page. A role is the job next to that name: founder, principal, CPA, advisor. A bio is a short account of the work, in their voice or in plain third person.
The name belongs on the home page or About, where a stranger looks first. A team page helps too, but it should not be the only place. A heading that says the name, followed by a paragraph, is enough.
“Our team is passionate” is not a bio. Neither is the word founder with no name attached.
Why it matters for trust
Hiring a firm is hiring people. If the page never names anyone, the stranger has to trust a brand mark. Many will not. They want to see that a specific person stands behind the offer.
A short bio also stops the “who am I emailing?” pause. The name in the signature matches the name on the site.
Keep the bio specific to the work. Years in business, the kind of client, the city. Skip a list of soft traits. If more than one person does the work, name the one a new client meets first and link to the others. A page of first names only, with no last name and no role, still makes the stranger guess. The photo should be the same person as the heading.
Do this
- Choose the person a new client will meet first. Use their real name.
- Put the name in a heading on the home page or About.
- Add one role line. Example: “Jane Chen, Principal.”
- Write a short bio: where they work, what they have done, who they help. A few sentences is enough. Skip awards you cannot show.
- Use a real photo if you have one. Do not use a photo of someone else.
- Make the same name appear in the title or the About page so the firm does not look like two brands.
How Free Trust Score treats this
Free Trust Score helps when Home or About has a person-shaped block: a name heading plus a role or a bio long enough to read. It does not count the word “founder” by itself.
The scan is looking for a stranger’s question: who is this? It is not scoring charm.
Related
See what a stranger can already see.
Run a Free Trust Score, or book a short fit call if you want help reading it.