Price
One-time professional service. Not software access.
Purchase path: Book 15 minutes → Paid Audit → fix from the report or Book 15 minutes → Audit → DFY year one (Proof Engine, site, portal).
Bridge credit: Apply $997 toward DFY year one ($4,997) if you start within 30 days of audit delivery — so the audit feeds the system instead of competing with it.
Typical delivery: 10–14 days · Human-led report and review call.
The job this offer does
Diagnose. You leave knowing where public proof is thin, what to fix first, and whether you need DIY fixes, Proof Engine, or a full Trust OS install.
This is the services-first entry: expert judgment, not a self-serve dashboard.
Who this is for
Yes — good fit
- • You have an existing website
- • People find you, then hesitate — proof is thin or missing
- • You want a prioritized plan, not more tools yet
- • You value a human expert walkthrough
Not the best first step
- • You need a full new site + ongoing system now → Trust OS
- • You only want a short call first → Book 15 minutes
- • You want us to build everything hands-off without diagnosis
What’s included
Full trust analysis
Website and journey reviewed for the cues that make a stranger feel safe — or walk.
Trust Score + findings
A clear score and documented gaps — not a vague “needs work” summary.
Prioritized fix plan
What to fix first, second, and later — so effort goes where a stranger actually looks.
Review call
Walk through results with Charles. Decide DIY, services, or Trust OS with eyes open.
What is not included
- • Ongoing Trust OS software subscription
- • Full website rebuild or custom design project
- • Unlimited implementation of every recommendation
- • Monthly retainer or ongoing review/referral ops
Implementation can be DIY, add-on services, or moving into Trust OS after the audit.
How it works
- 1
Kickoff
Share your site, who you help, and where strangers hesitate.
- 2
Audit
We analyze trust signals and friction across the experience.
- 3
Report + score
You get findings and a prioritized plan.
- 4
Review call
We interpret results and map next steps (including platform path if it fits).
Where it sits in the ladder
Get expert diagnosis
$997 one-time. A written diagnosis, prioritized plan, and a call to walk through what to fix first.