Inside
- •What “trust signals” means here: visible proof, not a badge checklist
- •Seven cues live firms actually need
- •Mistakes: a prettier site with no asks, invented stars, nagging drips
- •Load clients, ask after finished work, you approve
A few of the cues
Named proof from real work
A review after a closed job beats “trusted by many.”
Who you help, said plainly
If they cannot see themselves, they leave — even when they liked the meeting.
Honest next step
What happens after they reach out. What you own when something breaks.
The public explainer is what trust signals actually are. The product habit is the Proof Engine.
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