Phase 1 vs Phase 2 vs Phase 3 Trust Audit: Which One Should You Choose?
You know your business needs a Trust Audit.
But with three different levels available — Phase 1 ($99), Phase 2 ($599), and Phase 3 ($5,299) — how do you know which one is right for you?
In this article, we break down the real differences between each audit level so you can make the smartest decision for your business and budget.
Quick Overview of the Three Audit Levels
We designed three clear tiers so every business owner can get exactly the depth they need:
- Phase 1 Audit – Best for getting started quickly and affordably
- Phase 2 Audit – The most popular choice for most established businesses
- Phase 3 Audit – Complete transformation package with secret shopping
Here’s how they compare side-by-side.
Side-by-Side Comparison
| Feature | Phase 1 Audit ($99) | Phase 2 Audit ($599) | Phase 3 Audit ($5,299) |
|---|---|---|---|
| Trust Analysis Points | 50 | 200 | 1,000 |
| Website + Review Scan | ✅ | ✅ | ✅ |
| Detailed Trust Score | ✅ | ✅ | ✅ |
| Prioritized Action Plan | Basic | ✅ | ✅ |
| Strategy / Implementation Calls | — | 1 × 45 min | 2 × 60 min |
| Secret Shopper Experience | — | — | ✅ |
| Competitor Comparison | — | — | ✅ |
| 90-Day Implementation Roadmap | — | — | ✅ |
| Professional PDF Report | ✅ | ✅ | Executive-level |
Who Should Choose the Phase 1 Audit ($99)?
Best for:
- Business owners who want a quick, affordable starting point
- Companies with a relatively new or simple website
- Anyone who wants to see their current Trust Score before committing to a larger investment
This is the perfect “first step” audit. You’ll receive your overall Trust Score and the top 5 barriers holding you back — all in just a few days.
Who Should Choose the Phase 2 Audit ($599)?
Best for:
Most business owners — this is our most popular level for a reason.
Best for:
- Established businesses with steady traffic but inconsistent conversions
- Companies ready for a deeper analysis and a clear 30-day action plan
- Owners who want expert guidance plus a strategy call with Charles
You’ll get a full 200-point audit, a prioritized action plan, and a 45-minute strategy call to make sure you know exactly what to do next.
Who Should Choose the Phase 3 Audit ($5,299)?
Best for:
- Businesses that are serious about becoming the most trusted player in their market
- Companies with higher revenue or more complex customer journeys
- Owners who want the deepest insights, including secret shopper testing and competitor analysis
This is the full transformation package. You’ll receive a comprehensive 1,000-point audit, secret shopper feedback, competitor comparison, and a complete 90-day roadmap with two strategy calls.
Real Results from Each Level
- Phase 1 Audit clients often see quick wins and decide to upgrade.
- Phase 2 Audit clients typically report 25–40% conversion lifts within 60–90 days.
- Phase 3 Audit clients achieve the biggest transformations, with many seeing 40%+ growth and long-term competitive advantage.
How to Decide in Under 60 Seconds
Ask yourself these three questions:
- What is my current monthly revenue?
- How important is trust in my industry?
- Am I ready for fast, meaningful growth?
Answer “starting out” or “testing the waters”? → Choose Phase 1
Answer “ready for real growth”? → Choose Phase 2 (most popular)
Answer “I want to dominate my market”? → Choose Phase 3
Ready to Choose the Right Audit for Your Business?
The best next step is simple: start with your free Trust Score. It only takes two minutes and will give you a clear idea of which audit level makes the most sense for you right now.