How a Trust Audit Increased One Client’s Sales by 38% – Real Case Study
When Pacific Engineering came to us, they were doing everything “right.”
They had a professional website, ran Google Ads, posted on LinkedIn, and offered excellent service.
Yet their sales had been flat for almost 18 months.
After running a Phase 2 Trust Audit, we discovered hidden trust barriers they never knew existed.
Within 90 days of implementing our recommendations, their monthly sales increased by 38%.
Here’s the full story.
Meet the Client: Pacific Engineering
Pacific Engineering is a well-established engineering and consulting firm in the Pacific Northwest.
They work with commercial builders, municipalities, and private developers on infrastructure projects.
- Annual revenue: ~$2.8M
- Website traffic: 800–1,000 visitors per month
- Average project value: $45,000–$120,000
- Primary challenge: Long sales cycle and prospects ghosting after initial contact
They contacted us after seeing our article on trust signals and decided to run a Phase 2 Trust Audit.
Their Trust Score Before the Audit
Starting Trust Score: 64/100
This is actually quite common for established service businesses — they look professional at first glance, but subtle issues were quietly eroding trust.
The 6 Hidden Trust Barriers We Discovered
- No visible client testimonials or case studies on the homepage
- Outdated project portfolio with low-quality photos from 2018
- Missing security indicators (no SSL trust badges or clear privacy policy)
- Generic stock photos of “engineers” that didn’t represent their real team
- Slow mobile experience (especially on project pages)
- No clear founder or team story — the “About Us” page felt cold and corporate
These issues were costing them roughly 35–40% of potential conversions.
The Exact Fixes We Recommended
We gave them a prioritized 30-day action plan:
- Replaced stock photos with real team and project images
- Added prominent client testimonials with photos and results
- Implemented visible security seals and a clear privacy policy
- Redesigned the project portfolio with before/after metrics
- Added a personal founder video from Charles Schaar-style storytelling
- Optimized page speed and mobile experience
They implemented everything within 45 days.
Results After 90 Days
| Metric | Before Audit | After 90 Days | Improvement |
|---|---|---|---|
| Monthly Website Leads | 11 | 19 | +73% |
| Conversion Rate | 2.8% | 4.1% | +46% |
| New Project Revenue | $218,000 | $301,000 | +38% |
| Average Time to Close | 67 days | 41 days | -39% |
The client told us:
“We were shocked how much difference small trust fixes made. It felt like the phone started ringing again.”
What This Means for Your Business
You don’t need a total website overhaul to see big results.
Often, fixing the right trust barriers creates a compounding effect that dramatically improves performance.
This case study is not unique — we see similar results with most Phase 2 and Phase 3 Audit clients.
Ready to See Your Own Results?
The fastest way to know what’s possible for your business is to start with your free Trust Score.
In under two minutes you’ll discover:
- Your current trust score
- The specific barriers holding you back
- Which audit level would give you the fastest ROI
Don’t wait another month watching potential revenue slip away.
Get Your Free Trust Score Now →